A Hair Raising Stunt

Idea

Building on the message ‘Make Your Hair come alive’, Apotek fitted video billboards of hair models with ultrasonic sensors set to monitor the motion of trains. As trains chugged past, the models’ hair was blown all over the shop

What We Like

A simple, clever use of technology has brought to life the brand’s message in a humorous and original way

Learnings

High-tech doesn’t always have to mean high concept. Technology can service your brand without complicating the message