Man-going, Going, Gone

Idea

Queensland residents woke up to find that an (apparently quite famous) ten-ton giant mango statue had mysteriously disappeared from one of their parks. Fuelled by CCTV footage from the park, the debate raged as to what could have happened to it until Nando’s came clean and revealed it was all a PR stunt

What We Like

This got international coverage – even broadsheets in the UK reported on the shenanigans. We still don’t actually know what message Nando’s was trying to get across btw – although a further big reveal is promised, so have no fear

Learnings

While there’s nothing hugely innovative about the stunt, these results just go to show that scale still trumps all. If you make something really big disappear, your name will travel around the globe