Bringing Home The Bacon

Idea

Bacon manufacturer, Oscar Mayer, has launched a competition where lucky winners can receive an alarm app and plug in for the iPhone that wakes users to the delicious smell of sizzling bacon

What We Like

Anything involving bacon is pretty good in IW’s book, especially something that means we never have to hear our alarm clock again!

Learnings

You don’t have to be a high tech or ‘cool’ company to embrace creative technology – even a processed meat producer can do it!