Pulling a Fast One

Idea

Pepsi pranked a blogger who had called their previous viral stunt a fake, by making him live it. With stunt driver Jeff Gordon disguised as an ex-convict working as a cab driver, the blogger thought he was enjoying a normal cab journey – until ‘police’ tried to pull them over, and a high speed chase ensued

What We Like

The cheeky engagement of a non-believer, and the nail biting display of stunt driving talent

Learnings

Engagement with online detractors can yield fantastic results if handled correctly. And the internet really loves a well-executed prank – with 13million views the video has clocked in a little over a week speaking for itself