Storytelling

Idea

Online retailer Story has designed its entire proposition around a customer portal that bears more in common with a glossy magazine than a traditional shop experience

What We Like

Story has realised the full potential of the online world to turn traditional ways of working on their head. The entire business is an exercise in digital communications leading the customer gently towards a sale

Learnings

Communications and marketing are becoming increasingly integrated with other areas of the business, not least sales. Before too long these silos may disappear altogether