Supermodel Sweep

Idea

Karl Lagerfeld turned the Grand Palais of Paris into a supermarket for his Chanel catwalk show at Paris Fashion Week

What We Like

Watching some of the world’s biggest supermodels walk around a supermarket brings the elite world of high fashion a little more down to Earth. The Chanel branded ketchup bottles and muzak versions of Rihanna’s songs are also a great touch

Learnings

Chanel fashion shows are always bound to attract a lot of media attention, but this stunt proves that turning a tried and tested format on its head can achieve even better results