Crushing

Idea

In its latest awareness/fundraising campaign, Omaze.com is auctioning off the chance to crush things in a tank with Arnold Schwarzenegger, with all proceeds going to the After School All Stars Charity. It doesn’t get any better

What We Like

Arnie is in his best comic form since ‘Twins’ in the hilarious viral that supports the video

Learnings

When using star power you have to ensure the campaign aligns perfectly with the talent. In this case, the self-aware viral fits perfectly with the tone of Arnie’s back catalogue of (frankly awesome) films