Saucy Secret

Idea

McDonald’s have enjoyed a healthy serving of news coverage this week, thanks to a limited run of its famed ‘secret sauce’ going on sale in Australia. 200 bottles were made available to the public, with the first of them being auctioned off for good causes. A video detailing how to create a version of the sauce in your own kitchen also accompanied the release (which IW is pleased to note, marks the end of the best kept secret since ‘What’s in Area 51?’ was answered last year)

What We Like

That you no longer need to be Richie Rich to enjoy fresh McDonald’s in the home

Learnings

Creating a unique product is increasingly becoming a great way for your brand to achieve cut-through. For it to be successful, it’s essential there are real links to your brand messaging