Social Stalking

Idea

To launch its latest thriller series, Belgian TV channel Vier took advantage of LinkedIn’s creepy ‘who’s viewed your profile’ feature to seed content from the show. It created a fictional LinkedIn profile named ‘Stalker’, filled out with some questionable personal details and an exclusive trailer, which was then used to stalk 12,000 users

What We Like

Quite frankly it’s a step up from the usual level of stalking that happens on the platform. At least you know what you’re getting with the notification that ‘Stalker, self-employed at a place near you’ viewed your profile, and IW loves the fact this prompted 63% of users to view Stalker’s profile in return. No irony either in the fact that ‘Stalker’ received around 27,600 Twitter impressions even without a Twitter account of his own

Learnings

Find where your audience is and go to them. This campaign works because it hijacks a mechanic that is part of many people’s day-to-day lives