Best Foot Forward

Idea

Johnnie Walker wanted to make its Red Label whiskey more relevant to young men and bring its ‘keep walking’ mantra to life. So it partnered with acclaimed British shoe manufacturer ‘Oliver Sweeney’ to create the Boldest Brogue.  This was a beautiful shoe with a twist – it contained miniature bottles of Red Label whiskey in its trendy stacked heel

What We Like

The tongue in cheek nature of this sartorial innovation

Learnings

Shoehorning your brand into a product will likely only see success if you both share similar values