We’re Asking It

Idea

McDonald’s wanted to address the rumours that had built up over the year about its food. So it launched the ‘Our Food, Your Questions’ campaign to tackle the myths head on. Consumers were invited to pose their questions on a dedicated microsite, where everyone received an answer, no matter how hard-hitting the question

What We Like

Rumours can be damaging for a business – don’t be afraid to go out there and put them straight

Learnings

In communications, honesty is always the best policy