Rainy Daze

Idea

In an effort to get Seoul residents thinking about its Monsoon season in a different way, Pantone created a series of ‘concept images’ for paintings that would only be visible when it’s raining

What We Like

Pantone didn’t even need to put the campaign into action for this to work

Learnings

It’s worth investing in excellent design. As this case shows, it can save you money on actually doing things