Good Taste?

Idea

An artist created a series of beautiful ice-lollies which at first glance seemed to be available in a number of unique flavours. In actual fact, they were created using water from some of China’s most polluted rivers – and were created to highlight the issue to a global audience

Learnings

IW is a big fan of the artists approach here – creating a beautiful image sure to attract attention on what is an unappetising topic.