Weirdy Beardy

Idea

Spicy sauce makers Tabasco created a luxurious beard ‘pinny’ for hipsters. The beard pinny (or beard net, as it’s been known for decades) is a garment apparently created to ensure maximum protection and style for men at barbecues this summer.

What We Didn't Like

The £15 sale price is far too high for what is a pretty poor joke. The press images and associated messaging also seemed to verge on ridiculing the type of person who may consider wearing one – meaning IW was left wondering, who was the campaign for?