A View From the Show Floor: Day One

It’s Cannes again and the annual rollercoaster / merry go round of the world’s best work. And while security is beefed up and armed guards patrol the Croisette, a lot of the talks I’ve seen have shown the industry actively embracing and encouraging a sprite openness.

From MIT identifying the neural networks and pathways that open up and connect when a new idea sparks to life, or NASA and the collaborative approach they used to design the most advanced space nappy, or the NY Times discussing fake news and how it spreads – and can then be rebutted – by the openness of engaged communities, it’s a recurring theme which will undoubtedly be reflected in the awards over the next few nights.