A View From the Show Floor: Day Two

Mario Testino talked today about the one thing he judges the quality of his work on – sales – which is a refreshing thing to hear when looking through the winners from last night’s awards.

 

As ever, many awards went to campaigns for NGOs, charities and causes, but it’s good to see more campaigns where selling products is as celebrated as selling purpose. The major winner – Fearless Girl – is a lovely example of a great, hugely talkable piece of art which manages to do both. We’re not the only ones who think so – check out a few words from the Wall Street Journal on the campaign: HERE.