Feline UBER Good

Idea

To celebrate National Cat Day in America, UBER launched a limited-time cat delivery service in seven cities across the nation.

To order the kittens, Uber users loaded up their Uber app, and if kittens were available, they could select the “KITTENS” option and little cat faces replaced the taxis on the map.

A trip to snuggle town with any of the kittens was $30 in total and lasted a blissful 15minutes.

What We Like

IW’s a cat fan and so any activity involving the critters was sure to grab our attention. Outside of that, IW loved that this campaign was essentially built for social media, which is exactly where the UBER audience lives.