Otherworldly Content

Idea

To launch its latest collection Gucci beamed its clothing to the deck of the Star Trek Enterprise – showcasing its clothes in a hilariously weird piece of online content.

The retro-futuristic film featured a cavalcade of cool yet gloriously strange aliens wearing the Gucci collection as they hop across a number of strange worlds (presumably as they are on some version of the Star Trek voyage) – and meet both creatures and circumstances even stranger than themselves.

What We Like

The accessible way in which Gucci has brought attention to its haute couture. This video has that particular brand of weirdness that the internet goes wild for – meaning there’s a great chance of it being enjoyed by those who don’t even have a passing interest in fashion.

The retro- futurisitc nature of the collection also meant the clothing looked absolutely in against its 60’s sci-fi inspired backdrop.