Lego ‘Genius’

Idea

Lego launched a competition to promote its wares, and hosted the best entries in a bespoke exhibition open to the public. So far, so conventional, so unlikely to set the internet (or conventional media channels) alight with conversation.

And that’s exactly how things went, until images of the genius sculpture submitted by one 12 year old kid surfaced online. His creation was a single, yellow brick which he claimed to be worm – which sent the Twittersphere into overdrive.

What We Like

A lot of people commented on this ‘masterpiece’ on Twitter. Riley’s creativity has surprised a lot of people and we love it!

outside of all of that, the internet’s jubilant response to the images reminds IW just how well more surreal