Hands Full of Coverage

Idea

Hula Hoops launched the Hands Full campaign – it’s largest ever marketing push.

The campaign highlights consumers love of eating hula hoops from their fingers, and kicked off with a surreal advert which featured a Hula Hoop munching cashier saving their bank from being robbed. Their hands were full with Hula Hoops you see, which delayed the robber; allowing time for the police to arrive and foil his dastardly plot.

The story doesn’t end there however, with additional spots showing the fate of the robber, in addition to more hands full moments.

What We Like

This is a campaign built on human truth – something essential for any campaign that wishes to truly excel on a cross-media basis.