Positivity Pump

Idea

Using IBM’s AI software, Chevrolet has been taking over petrol stations in Buenos Aires, Cape Town, and New Orleans to judge how upbeat a customer’s online presence is. The customers input their social media accounts and get free fuel based on their score: the more positive their posts, the more free fuel they receive!

What We Like

Having a glass-half-full mind set can go a long way, and by rewarding this Chevrolet is not only making us think more about our attitude online, but is associating their brand with positivity