A View From The Show Floor: Day Three

A refreshing day spent watching lots of the winners’ case studies with some interesting themes beginning to emerge.


The use of real world to trigger social engagement and virtual fame has been a repeating trope – fearless girl, meet Graham and DNA Adventures all creating significant social conversation through a physical property.


By contrast, we’ve seen many campaigns which leverage the power of social and a tweaked platform to drive engagement across the earned space – check Kiss the Kremlin and the inspired Google Sheep View for the Faroe Islands.